SplitMetrics, a Belarusian startup, providing conversion rate growth service received seed funding from Embria Ventures fund. The exact sum remains undisclosed but judging by the pre-money valuation of $3 million it might be hundreds of thousands of dollars.
The project founders Eugene Nevgen and Max Kamenkov already have big plans for the effective use of the funds. Their top priority now is expansion both at home and overseas. Since most SplitMetrics clients are located in Silicon Valley, the team is planning to set up an office in San Francisco to stay in the same time zone with the clients. Besides the obvious effectiveness, this move provides another benefit for them – prestige.
Though western expansion is a priority, Eugene and Max turn their gaze upon East too. Asia is a source of many clients for the company and though SplitMetrics is not planning a major expansion in that direction, they are dedicated to studying the market and the mentality of an Asian client. To accomplish it, they hired a Japanese sales manager to teach them the ins and outs of doing business there.
SplitMetrics is a split testing service of icons and screenshots in App Store and Google Play. The service provides analytics on which combination of icons and screenshots sells the most. The team started out by winning the tech startup competition during IE Venture Day Eastern Europe and Central Asia in April 2015. Since then they have worked on increasing the conversion rate for such apps as Angry Birds 2.0 and SKODA Little Driver App. Among their clients, one can find the well-renowned Belarusian game developer Wargaming. Eugene and Max often get positive feedback from managers that express gratitude to SplitMetrics for making it easier for them.
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