As bearded men have now become the style icon of the 21st century, entrepreneurs decided to use this latest trend as an idea for their numerous business projects: barbershops, specific magazines, theme parties, hipster cafes, blogs and even apps! John Kershaw, a freelance developer from the United Kingdom recently built an application called Bristlr intended to make fun of this entire beard worshipping stuff but gained surprising success instead: international media broadcast and thousands of users.
Bristlr is a website and a mobile application initially created as a dating application that works like famous Tinder. Women admiring gorgeous bearded guys can now find all of them in one place. However, this source can actually be used for more purposes other than dating. For example, it is a convenient search machine to find beard mates and just exchange tips on how to look after their facial treasure. Moreover, Bristlr developers are now contemplating on adding some quality theme content concerned with beards, which could attract even more followers.
Although John Kershaw quickly acquired so much public attention with his Bristlr app, first he had no idea what to do next since he had never been involved in any startup projects or other business activities. Later he bumped into Paul Smith, Ignite accelerator impresario, who offered him to participate in the program. So now John is raising seed capital from angel investors believing in the power of Bristlr userbase. At the same time, he is already working on his new business idea aimed at another dating niche – tattoo-lovers. This product will have a unique content and original interface design, with a lot of extra features to come.
For now, the team involved in Bristlr development consists of freelance programmers and designers working distantly. Until they get enough capital, it will not become a serious project leading to the creation of the company. Anyway, this small success story demonstrates that even an idea that first seems crazy can have a strong business potential.
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